White and Red
     

 

Issue No 45
December 1971
   
   
 
 
 
 
 
 
However the true `instant' or Polaroid camera (miracles in to seconds, miracles in colour 6o seconds) appeared some years ago, and probably only the high cost has kept it out of the clutches of the masses. Cheaper Polaroid models more recently introduced have stimulated interest, but relatively expensive film is still a problem.
The recent innovation of the cheap and easy to use Instamatic camera has focused the attention of the non-technically minded on the simplicities of near painless picture taking. What the humble box camera was to the 1920's and 30's the Instamatic is to the 70's Its popularity is understandable, especially when one recalls Uncle George (everyone has an Uncle George) and his first encounter with an adjustable camera bristling with knobs and switches. How he proudly produced his shiny new metal monster at the beginning of his holiday, but found to his chagrin that, by the time he carefully eased the camera from its case, removed the lens hood, brushed specks of dust from the lens with the special brush required, took out the light meter and measured the brightness after deciding on either the reflected light method, or the incident light method and adjusted the camera controls accordingly, his holiday was over.
  Poor Uncle George. I suppose one of the new automatic cameras which measures the light and automatically sets the camera, would be Just up his street. Until he found that Cousin Clarinda's ... er .... brat had managed to get at it and smeared the expensive lens and controls with a large dollop of toffee apple ........ Be that as it may, the ordinary peasants among us doubtless regard the Instamatic as the Volkskamera of our time. So much so that, somewhere, Fred Kodak is turning in his grave - but only to allow himself to rub hands at the thought of the success of the Instamatic.
Photography, like life, has its social stratas, ranging from the trembling tyro to the haughty heights of the Tony Armstrong-Jones class, but one can always pick out one of the rarer classes, the dedicated amateur, since he is the one who, bespectacled and breathless, rushes up late to Aunt Grizzelda's wedding, carrying a great heap of photographic equipment and scattering ultra-violet filters and used and unused flashbulbs willy-nilly in his haste. As with all classes of society, the beginner can hope to aspire to the higher echelons, but he must earn the accolades of his peers.
The initiate in fact has to move gradually through the various layers
  of learning, and having mastered the technique of taking photos with the lens cap on, and photos with the left thumb carefully superimposed over the lens, he will gradually perfect the ability to trip up as many people as possible with his tripod. From there, he will go on to tackle the art of blinding the greatest number of persons with one flashbulb. Then, on to the use of special lens, such as close-up, and wide-angle (for photographing wide boys), and finally graduating to the delightful and rewarding art of developing and printing your own. The joys of labouring for hours in a darkroom, tripping over chairs, spilling developer over the new wallpaper, and finally holding up to the light a roll of blank film, because of that lens cap again, need no enlarging upon.
The novice can feel he has reached the pinnacle of success when he is able to print a picture of a large family group, with everyone absolutely pinsharp except the mother-in-law in the centre of the group, whose face has mysteriously gone all fuzzy and blurred. Now that must be considered the highest art in photography.
If the reader is wondering about the standard of the writer's photography, modesty prevents him commenting. He can do no better than attach some of the brilliant pictures from his album . . . . . . . . . .
           
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